(CNN) – For the first time ever, Apple unveiled two new iPhones on Tuesday, a traditional upgrade of its iPhone 5 as well as a simpler, cheaper version.
Apple CEO Tim Cook said the iPhone 5S and iPhone 5C are a reaction to a changing smartphone market.
“Business has become so large that this year we are going to replace the iPhone 5 and we’re going to replace it with not one, but two new designs,” Cook said. “This allows us to serve even more customers.”
The iPhone 5C was the first phone demoed at Tuesday’s event at Apple’s Cupertino, California, headquarters.
“It has an incredible all new design, one that’s more fun, more colorful than any iPhone we’ve made yet,” said Phil Schiller, Apple’s senior vice president for marketing.” In a video, Apple design guru Jonny Ive described the 5C as “beautifully, unapologetically plastic.”
The phone will sell for as little as $99, for a 16GB version, and $199 for one with 32GB of storage (each with a two-year mobile contract).