(CNN) — News alert: Some things you read on the Internet are not true.
As obvious as that may seem, and as savvy as you’d think we’d be a decade after deposed Nigerian princes began e-mailing us with the promise of vast riches, 2013 has turned out to be the Year of the Online Hoax.
And, guess what? Most of us seemed to love every minute of it.
In just the past week or so, the Web has been duped by the viral rise of a snarky Thanksgiving Day airplane spat, a not-so-poor poverty blogger and a Twitter feud between a comedian and a salsa company.
And it’s no accident. Media experts say there are multiple factors at work when these sweet little lies rocket across the Web in what feels like mere minutes.
First, the obvious. To be too good to be true, a story has to be good.