Meijer Offers Kids a Shot at Co-Starring in New Commercial

Screen shot 2014-01-29 at 3.11.48 PM

From Meijer Facebook page

GRAND RAPIDS, Mich. — Meijer is giving children the chance to star in an upcoming commercial alongside its iconic penny horse, Sandy.

The Midwest retailer is asking customers to submit photos to their Facebook page of their children or their younger selves riding Sandy.

The “Star with Sandy” contest is open through Feb. 6.  According to a release, all photos will be considered for the commercial, and ten submissions will receive a $100 Meijer gift card.

“We look forward to sharing these special moments in our advertising, to help us say ‘hello’ to new neighbors and bring a smile to seasoned Sandy riders in the communities we’ve served for much longer,” said Vice President of Brand Development Nicole Laughlin.

The mechanical horse has been a fixture in Meijer stores for decades.

“Riding Sandy is a memory shared by so many children and parents who shop at our stores,” said Meijer Co-Chairman Doug Meijer, “but the real magic happens when those children grow up and bring their own kids back for a ride.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s