New Red Wing stadium to be called the Little Caesars Arena

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Little Caesars Arena

DETROIT, Mich. – Starting in 2017, your Detroit Red Wings will be playing hockey in Little Caesars Arena.

The team made the announcement Thursday morning for the new stadium in downtown Detroit.  The team is owned by the Ilitch family that also owns the Little Caesars pizza chain.

The multi-use arena is the centerpiece of the $1.2 billion District Detroit development.  The Red Wings also released this photo of an artist rendition of the ice for the new arena.

Rendering of Little Caesars Arena

Rendering of Little Caesars Arena

The 20-year naming rights agreement averages out to $6.25 million per year. Little Caesars will also sponsor the team’s web site and social media starting in 2017.  The deal is estimated to be the largest investment in a naming sponsorship for a building where the sole professional sport to be played there is hockey.

The arena is expected to also host concerts and other events.  The arena will have over 20,000 seats.

Little Caesars was founded 57 years ago in Detroit, according to current president and Little Caesars CEO David Scrivano, in a press release.

Other Landmark Sponsors already onboard for the arena include Comerica Bank, Meijer, Inc. and Saint Joseph Mercy Health.

We’ll have more from Detroit on later editions of FOX 17 News.

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6 comments

  • Matthew Bongers

    Who gives a crap about the name when the CEO of little Caesars and the Detroit government are funding this using tax money that is supposed to be funding charter schools and teachers in Michigan. This is just one more thing taking away money from the Michigan education system that already has a shortage of teachers and supplies. Bunch of B.S.

    • Frank

      Us too. If the only way we can have our will mean anything in this state is to go back to the old ways of outright boycotting businesses, so be it. My boys can watch the Griffins and eat Papa Johns with no complaints, but I will not support anything Detroit anymore.

  • Dan Mulligan

    Republicans don’t really believe in “small government.” This is a perfect example. If a billionaire like Mike Illitch wants a new arena, he can fucking pay for it himself. But noooo….he gets a handout from republicans, who are stealing the money from the education fund.