Breitbart goes to war with Kellogg’s over move to pull ads

LOS ANGELES (CNNMoney) — Breitbart News is going to war with Kellogg’s after the cereal maker decided to pull its advertisements from the far-right news site in protest of its political views.

Describing Kellogg’s decision as an insult to what it claims are 45 million monthly readers, Breitbart launched a petition Wednesday afternoon aimed at encouraging readers to stop buying all Kellogg products, including Frosted Flakes, Pringles and Eggo waffles.

“For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice,” Alex Marlow, the site’s editor-in-chief, wrote. “Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”

Earlier Wednesday, Breitbart — which has historically not hesitated to publish news stories targeting its enemies — ran an article headlined, “Shock: Amnesty International Blasts Kellogg’s For Using Child Labor-Produced Ingredients.” The article was written by Joel Pollak, a senior editor-at-large with Breitbart.

Kellogg’s announced its decision to pull advertising from the site on Tuesday, amid growing scrutiny over Breitbart’s controversial populist, anti-immigrant worldview. Steve Bannon, formerly Breitbart’s executive chairman, left the site to become the CEO of Donald Trump’s presidential campaign, and will be his chief White House Strategist.

Bannon had previously described Breitbart as “the platform for the ‘alt-right,'” a movement that includes some extremists, including white supremacists and neo-Nazis.

“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kellogg’s said in a statement. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.”

Breitbart claims Kellogg’s decision “will make virtually no revenue impact on Breitbart.com.”

Flight by more advertisers could lead to trouble for the site, though. And some others, like Allstate, Nest and Earthlink, had stopped running ads on Breitbart even before Kellogg’s announcement.

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7 comments

    • Lon My

      Surprised he’d call for a boycott, that’s the the tool of the left. Perhaps he wasn’t to fight fire with fire, like trump did. Mitt played by the old GOP rules, by taking the moral high road when he ran fro president and got smoked, Trump went toe to toe with mudslinging and one. Thanks obama, civility towards your opponents ended when you took office and made it your mission to divided the country socially and economically which is why the democrat party is getting rejected at the pools.
      Democrats during Obama’s presidency lost 12 governorships, 15 U.S. Senate seats, 69 House seats, and over 1,000 state legislative seats and at least 30 state legislative chambers.
      The shedding of U.S. House seats, state legislative seats and statehouse control is at least twice the average two-term losses from Truman through George W. Bush,

    • Lon My

      another misinformed liberal or just an idiot. Surprised he’d call for a boycott, that’s the the tool of the left. Thanks obama, civility towards ended when you took office and made it your mission to divided the country socially and economically which is why the democrat party is getting rejected at the polls.
      Democrats during Obama’s presidency lost 12 governorships, 15 U.S. Senate seats, 69 House seats, and over 1,000 state legislative seats and at least 30 state legislative chambers.
      The shedding of U.S. House seats, state legislative seats and statehouse control is at least twice the average two-term losses from Truman through George W. Bush,

  • Kevin Rahe

    We’ve been boycotting Kellogg’s for some time over their continued sponsorship of a television program that mocks Catholics. We welcome Breitbart readers to the effort to get the company to quit standing for what is wrong.

    • PAUL

      GOOD FOR YOU kEVIN BUT.. ALL POLITICS ASIDE…IN A WORLD OF INSTANT INFORMATION.. OTHERWISE KNOWN AS THE INFORMATION AGE.. NOONE SEEMS TO USE IT FOR ANY GOOD. ANYONE WHO CARED ABOUT THEMSELVES..AND THEIR HEALTH.. WOULD NOT EAT WHAT kELLOGS OFFERS UP IN THE NAME OF CORPORATE PROFITS. iT IS NONE OTHER THAN PROCESSED JUNKFOOD EXTRAORDIAIRE. AND IS SURELY AN INTEGRAL PART OF WHAT IS MAKING US ALL SICK… iT IS TRULY HARD TO EVEN CALL IT “FOOD”. BELIEVE ME.. I WORKED AT SUCH A FACILITY.. BUT PLEASE DONT TAKE MY WORD FOR IT.READ A FEW LABELS AND ASK YOURSELF IF THIS IS OK TO FEED YOURSELF AND OR YOUR FAMILY. WAKE UP AMERICA,.. YU HAVE IMMENSE POWER IN YOUR WALLET..SO WHATEVER THE REASON.. POLITICAL OR OTHERWISE..IF U STOP BUYING IT.. AND HARMING YOUR SELVES WITH THEIR “FOR PROFIT” PRODUCTS.. THEY WILL HAVE NO CHOICE BUT TO STOP PRODUCING SUCH GARBAGE..SHAME ON ALL OF US.. FOR BEING SO COMPLACENT TO ALLOW kELLOGS TO RISE TO BE SUCH A “FOOD” GIANT IN OUR COUNTRY.