Starbucks launches voice ordering via app, Amazon’s Alexa
Starbucks says it’s partnering with Amazon’s voice platform to offer what it calls “on command” ordering. Starting Monday, anyone with a device that has an Amazon device with Alexa, like the Echo smart speaker, is able to place a Starbucks order by just using their voice.
Starbucks is also launching a beta test of voice ordering through its iPhone app. The Seattle-based coffee giant says the feature is being rolled out to a limited group of 1,000 people nationwide Monday. It plans to expand the feature later this year.
Starbucks chief technology officer Gerri Martin-Flickinger says in a statement that the company expects to “learn a lot from both of these experiences and to evolve them over time.”