(CNN) — Taking a cue from Twitter and services such as its own Instagram, Facebook on Wednesday began rolling out the ability for users to embed posts on their own blogs and websites.
“When embedded, posts can include pictures, videos, hashtags and other content,” Facebook’s Dave Capra wrote in a post on the site. “People can also Like and share the post directly from the embed.”
Embedding will only be possible with posts that were made public or posted by someone who allows nonfriend subscribers, or fans, to their page.
The feature is being rolled out Wednesday on five sites — first CNN, then Bleacher Report, Huffington Post, Mashable and People. It will be rolled out more widely in the coming weeks..
There were already ways to embed Facebook posts using third-party tools. But the built-in feature makes it easier and more accessible for a much wider base of users.