(CNN) — You’re considering buying a new pair of tube socks. A quick Google search pulls up some sock ads and below one of them you see your pal Kimberly’s face next to a four-star review she’s left for Sal’s Sock Emporium. “Great deals on super soft socks, and so many fun colors!”
Google is betting that this type of personal recommendation from a friend will make people more likely to click on an ad.
Starting November 11, Google will be able to include Google+ users’ faces, names and comments in ads. The content will be pulled from reviews they’ve made on Google+ or other tied-in Google services like YouTube or Google Play. The company updated its terms of service on Friday to include the new language allowing these “shared endorsements.”
The adver-dorsements won’t just appear on regular Google searches. Google ads are a sprawling business and a person’s face could show up on any of the 2 million sites that are part of the Google ad network.