Macy’s is opening at 6 p.m. on Thanksgiving

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

File photo (Scott Olson/Getty Images)

NEW YORK (CNNMoney) — Black Friday? More like Black Thursday.

Macy’s plans to open the doors to its namesake stores at 6 p.m. on Thanksgiving, even though Black Friday — the traditional kickoff to the holiday season — won’t start for another six hours.

Macy’s used to start its Black Friday shopping at midnight on Thanksgiving, like many other retailers, including WalMart and Toys R Us. But in recent years, stores have been opening their doors earlier.

Macy’s started doing this last year, when it opened to Black Friday shoppers at 8 p.m. on Thanksgiving.

Of course, this means that a lot of employees will be working on Thanksgiving. But Macy’s said that they’ve all volunteered for the holiday shift.

“We work diligently to staff Thanksgiving with associates who volunteer to work and doing so means that our people are able to make their own decisions about how they contribute to our most important and busiest weekend of the year,” said Macy’s, in a prepared statement. “We also heard last year from many associates who appreciated the opportunity to work on Thanksgiving so they could have time off on Black Friday.”

Macy’s said the workers are getting “incentive pay.”

So why do shoppers leave the comforts of home and hearth on Thanksgiving to crowd the aisles and compete with other frenzied shoppers? The retailers lure them with promises of Black Friday discounts, though there has been some debate as to whether the discounts are really worth it.

In recent years, consumers have been shifting more and more into online shopping. A particularly robust date for online shopping is Cyber Monday, which is the Monday after Black Friday. Last year, Cyber Monday shopping set a record.

But discounts aren’t the only reason. Over the years, many shoppers have said they go shopping on Black Friday because it has become an exciting cultural event.

Stores in tourist locations, such as the Toys R Us in Times Square, attract shoppers from all over the world — and also non-shoppers who just want to check out the scene.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.