HOLLAND, Mich, - It’s a time-honored event that brings hundreds of thousands of people to West Michigan every year and today we’re finding out just how much of an economic impact Tulip Time has on the Holland community.
Friday, those with Tulip Time officials released the results of their first ever economic study.
The eight-day festival brought in $12.9 million in new economic activity.
Overall attendance was roughly around half a million people with all 50 states represented.
The study also shows 69% of all attendees were younger than retirement age, which means more young people are getting involved.
The Tulip Time Executive Director, Gwen Auwerda says they gained valuable knowledge to help make the festival better in the years to come.
See the full study below.