Experience Grand Rapids introduces the Beer City Brewsader Passport.
Become a Beer City Brewsader
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Sam Bentham
Please just stop.
If you don’t know how to relate to your demographic find someone who does to coach you through it.
Don’t just try to invent terms that you think are relatable and trendy, because that NEVER works.
You just come off as trying too hard and not very genuine.
If you want to promote the city’s craft brew industries, that is awesome.
But do something to benefit the industry as a whole, and give the people who drink the craft beer something that would actually interest them (not a Chinese t-shirt!) without resorting to gimmickry.
A good place to start would be to find out more about the people who actually drink craft beer, because judging from this idiotic idea you don’t know anything at all about us. All good ad campaigns start out with good research. That is what we learned in college, anyway.