Tech Report: What is the future of retailing?
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Andrew
What the internet and globalization have brought retailers is two undeniable (and for them very unpleasant) facts.
1. They are going to have to capitulate and give consumers what they want, rather than just what the manufacturers want to give them. Especially with electronics. There are just too many capable independent electronic engineers and small manufacturers out there to compete with, who are ready, willing and able to provide what consumers want at affordable prices. The internet is a level marketplace. Say goodbye to the era of corporate control and welcome back to full user control. Look for personal multi-media players with a fully universally compatible OS, and unrestricted SD card support for less than $200. (Say goodbye to your tablet.)
2. They are going to have to face the reality that advertising, particularly via digital media channels (internet, cellphone, etc.) is going to become less and less worthwhile every year. It just does not increase your sales enough to justify the expense in many cases anymore, and every indication is that it is a trend which is going to escalate exponentially in the next couple years. Businesses which depend on internet advertising for income are going to be dropping like flies.