Dairy Queen selling a ‘Singles Blizzard’ on Valentine’s Day

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Credit: DQ

MINNEAPOLIS — Dairy Queen has a Blizzard treat just for singles.

The “Singles Blizzard” features soft-serve ice cream, cocoa fudge, peanut butter cups, peanut butter topping, and salted caramel truffles.

According to the company, 50 percent of singles classify themselves as “Proud Singles” on Valentine’s Day and are ready to break the “Sad Single” cliché, yet only 24 percent of all singles treat themselves to a gift on the holiday.

The company wrote on Facebook:

“Be single and proud this VDAY. Celebrate your status with the new Singles BLIZZARD treat. Featuring indulgent ingredients just for you, like cocoa fudge, peanut butter cups, peanut butter and salted caramel truffles. #BreakTheCliche

“Being single doesn’t taste sour this Valentine’s Day. Instead, singledom tastes like salted caramel truffles,” says Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “Single Americans now outnumber those who are married, so we felt the time was right to honor our single fans.”

The limited-edition Blizzard is available now through Valentine’s Day.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s