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Grand Rapids entrepreneur launches rideshare app SteadyFare

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GRAND RAPIDS, Mich. -- A Grand Rapids entrepreneur launched the rideshare app SteadyFare in mid-June to compete locally with global giants like Uber and Lyft.

At first glance, the interface looks the similar to the others, but with subtle differences: no surge pricing during busy times and the users can tip the driver.

The name SteadyFare reflects the no surge pricing policy. “That allows us to, for only a couple dollars more, offer the same rate all the time and still be competitive and still offer a great salary for our drivers," said James Matthews, SteadyFare owner and developer.

“I like the fact that you’re going to pay the same rate whether it’s 2 o’clock in the afternoon and not busy or 2 o’clock in the morning and you need a safe ride home after enjoying a few drinks with friends," said Kevin McCormick, a driver with both SteadyFare and Uber.

Matthews says for there are perks for drivers: drivers receive an 80 percent cut of the overall ride cost, which he says is 10 to 20 percent higher than other apps.

“They can really make a good living driving for us when the prices fluctuate quite a bit when it comes to Uber," said Matthews. "So it’s really difficult for them to plan out their lives and make a good living off of it.”

While SteadyFare uses the same background check process as Uber and inspecting the cars, they also use Carfax and interview drivers in person.

The app is credit card only and allows riders to plan rides ahead.

After the public launch June 15, SteadyFare has about three to 10 drivers on duty at any given time.

Matthews is hoping to continue their growth. “We’re pushing a couple thousand users already in the first couple weeks," said Matthews. "So, if we can continue this pace, really, the sky’s the limit.”

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