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Smurfette is shunned in Israeli ultra-Orthodox city

Posted at 8:52 AM, Mar 28, 2017
and last updated 2017-03-28 08:52:57-04

NEW YORK, NY – MARCH 18: Smurfs at the United Nations Headquarters celebrating International Day of Happiness in conjunction with SMURFS: THE LOST VILLAGE on March 18, 2017 in New York City. (Photo by Cindy Ord/Getty Images for Sony Pictures)

BNEI BRAK, Israel (AP) — Israel’s pious ultra-Orthodox Jewish community has long chafed at public displays of women, whether the images are of female public figures or ordinary women.

Now even animated characters appear to be a no-go.

The PR company promoting “Smurfs: The Lost Village” movie, which opens Thursday in Israel, says it has removed the images of Smurfette — the only female among the Smurf characters — from promo posters in the central Israeli city of Bnei Brak.

The Mirka’im-Hutzot Zahav company says it did so as not to offend the city’s ultra-Orthodox residents.

The original poster shows Smurfette alongside friends Brainy, Clumsy and Hefty. But in Bnei Brak, she’s nowhere to be found.

The ultra-Orthodox press in Israel has previously avoided publishing pictures of Hillary Clinton during last year’s American presidential race.