Movies with female leads do better at the box-office
NEW YORK, Mich — Women are getting more recognition in the move industry.
According to a new study, movies with female leads outperform their male counterparts.
Researchers with the Creative Artists Agency and tech company Shift-7 analyzed worldwide box office data from 2014 to 2017 across all budgets.
Analysts told the New York Times… that audiences might be looking for something new. The study was a collaboration with leaders of Hollywood’s Time’s “up movement” in hopes to improve the depiction of women in entertainment.