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VW, Ford team up on pickups, explore deal on electrics

DETROIT, MI - JANUARY 14: Ford Executives pose on stage with new Ford vehicles after the reveal of the 2020 Ford Mustang Shelby GT 500 at the 2019 North American International Auto Show during Media preview days on January 14, 2019 in Detroit, Michigan. (Photo by Bill Pugliano/Getty Images)

FRANKFURT, Germany (AP) — Volkswagen and Ford are forming a global alliance to develop commercial vans and medium-sized pickups together while exploring broader cooperation on future battery-powered and autonomous vehicles and services.

Volkswagen CEO Herbert Diess and Ford CEO Jim Hackett said Tuesday that the first jointly developed vehicles could hit the market as early as 2022 and that the linkup would offer efficiencies that would mean stronger profits starting 2023.

Ford Motor Co., based in Dearborn, Michigan, would make the medium-sized pickups, one of its strengths, as well as larger vans. Volkswagen would develop and build a small van for crowded cities. Cooperation on development lets carmakers spread their costs over more vehicles, lowering their costs per vehicle.

The two companies also said they would look into possibly cooperating on electric and autonomous cars and were willing to consider additional projects, but without taking shares in each other.

The deal is the latest in a string of alliances across the industry as carmakers face the need to keep up with new technologies and invest billions in research and development. They are under pressure from governments in key markets such as the European Union and China to come up with electric vehicles so they can meet tougher pollution limits. And they are racing with tech companies such as Waymo and Uber to develop autonomous vehicles and to find ways to offer temporary use of an auto as a service through smartphone apps.

At the same time, a slowing global economy is putting pressure on profits and underlining the need to control costs. Ford last week announced a shakeup of its European operations that will mean dropping less profitable vehicle lines.

Hackett said the alliance “will not only drive significant efficiencies and help both companies improve their fitness, but also gives us the opportunity to collaborate on shaping the next era of mobility.” He said in a conference call with reporters that the rush of new technologies is broad and “moving at the speed of light.”

“You can’t do this alone,” he said.

Jessica Caldwell, executive director of industry analysis at car shopping website Edmunds, said that the success of the partnership “could ultimately determine the long-term fate of two of the world’s most iconic brands.”

“Automakers aren’t just competing with each other anymore, they’re under intense pressure from well-funded tech companies who are eager to get in on the future of mobility,” she said. “Cutting costs by sharing vehicle architectures and manufacturing facilities is just table stakes in this new world, and is a nice place to start. However, the key to success will be if Ford and VW can help each other fend off the upstarts and become leading forces in electric and autonomous vehicle technology.”

Because of the huge costs involved, automakers, ride-hailing companies and tech firms have announced numerous partnerships. Fiat Chrysler is providing minivans to Google’s Waymo autonomous vehicle unit, while General Motors and Honda, Uber and Toyota and Lyft and parts supplier Magna International are teaming up on self-driving cars.

Volkswagen CEO Diess said that while Volkswagen is generally highly competitive it lacks volume in light trucks and midsize pickups. “Sharing platforms and parts with Ford provides very competitive scale effects in this segment – with the effect that jointly we will become number 1 in this area,” he said in a statement.

Diess said Volkswagen would use the Ford platform for the successor to its current Amarok medium-sized pickup, to be sold in Latin America, Europe, South Africa and potentially in the U.S.

Cooperating with an American company also makes sense for Volkswagen – which is based in Wolfsburg, Germany, and owns the Volkswagen, Porsche, Audi, Skoda and other brands – because the regulatory conditions for preparing the start of widespread autonomous driving are more advanced in the U.S. than in Europe.

He and Hackett said both brands would keep separate identities and be sold through their own dealer networks. Hackett said the companies would ensure that the vehicles have different driving dynamics and driver interfaces in line with their own brand images.

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2 comments

  • Mac Woods

    Remember when Steelcase was the undisputed world champion manufacturer of office furniture? Then Jim Hackett and his friends came along and ruined it with the best inside-job ever seen. Ford has had the number one selling truck in America for damn near 50 consecutive years. Look for Hackett to break that streak with the same efficiency with which he destroyed Steelcase.

  • Kyle

    Why would Ford team with VW. As someone that owned VWs they are the biggest piece of junk on the road today. I really hope this doesn’t happen

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