Having trouble receiving FOX 17? Click here:

State to campaign ‘Meanwhile in Michigan’ this summer

PureMichigan3

LANSING, Mich. (AP) — Michigan’s state travel agency has kicked off a new marketing campaign to attract summer visitors.

The “Meanwhile in Michigan” campaign is building on a national cable advertising blitz that started in March. It will use radio, billboards, Chicago buses, TV and social media to get the message across.

It will target 20 Midwestern markets ranging as far as St. Louis, Milwaukee, Pittsburgh, Kentucky and Cincinnati. The Pure Michigan agency says the ads describe the state as a peaceful and scenic getaway from hectic daily routines.

A special focus of the $2.5 million campaign will be the state’s off-the-beaten-path destinations such as Silver Lake Sand Dunes and Au Sable River Dunes. A website offers itineraries that will enable visitors to design their preferred summer trip.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.