Kraft introduces ‘Salad Frosting’ to help trick your kids into eating more vegetables

Salad frosting. Yes, it’s a thing.

Instead of simply asking kids to eat salad dressing – or pretending the age-old condiment bears the hallmarks of a dessert staple – Kraft Heinz has introduced “Salad Frosting,” with the sweet tooth-invoking word right there on the label.

But here’s the catch: It’s just a slim tube of ranch dressing, relabeled so parents can trick kids into happily eating their vegetables.

“Kids will eat anything with frosting, right?” the company states in a news release. “It’s a match made for dinnertime bliss.”

True, but you have to wonder: What about kids who have tasted ranch dressing? Won’t they quickly blow the cover?

It’s also worth noting that ranch dressing isn’t exactly the healthiest option for kids – or grown-ups. Just 2 tablespoons of Kraft’s version has 110 calories, 11 grams of fat and 290 milligrams of sodium. The same amount of Betty Crocker vanilla frosting has more calories — 140 — but just 5 grams of fat and 70 milligrams of sodium.

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2 comments

  • C

    Who’s the mental midget at Kraft who dreamed this up? It’s going to be an expensive marketing mistake that won’t fool any kid of normal intelligence.

  • Matt McCartney

    So, this will have extremely limited use on kids who haven’t learned to read, and even less use on those who know the difference between sugar & salt. This is even more stupid than “new” coke 32 years ago.

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