(WXMI) — Netflix released a trailer Thursday for a new comedy that recounts the founding of the Pop-Tart.
Set in 1963 Battle Creek, Unfrosted centers around cereal giants Kellogg’s and Post in their race to invent the first shelf-stable pastry. It features a star-studded cast that includes Jerry Seinfeld, Melissa McCarthy, Jim Gaffigan and more.
But how much of Unfrosted is based on the true story?
Seinfeld, who also directs the film, tells Netflix that “this really did happen in Battle Creek, Michigan, where Kellogg’s and Post were located, and they did compete to come up with this product. But the rest of it is complete lunacy.”
Unfrosted: The Pop-Tart Story streams on Netflix starting May 3.
But in the meantime, if you want something a little closer to reality, FOX 17 previously brought you the story of Grand Rapids native Bill Post, the inventor of Pop-Tarts.
Watch the trailer below:
RELATED: Man credited with inventing the Pop Tart passes away at 96
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