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"More Than Whiskey" tells the untold history of the brand, Jack Daniels

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How do some brands stand the test of time? For example, Jack Daniels Whiskey has been around for 150 years and is still one of the best-known brands of liquor in the world.

Nelson Eddy is Jack Daniel's Chief Historian, and will be sharing over a century's worth of history at an event taking place on May 11, "More Than Whiskey: The Untold Story of the Jack Daniels Brand."

At the event, Nelson Eddy will be the keynote speaker answering questions from guests. Guests can also benefit from networking with the best creatives in Grand Rapids, light appetizers, a cash bar, a raffle, gift giveaways, and whiskey tastings.

"More Than Whiskey" will take place at The 1530 from 6 – 9 p.m.

Tickets can be purchased here.