GRAND RAPIDS, Mich. — Founders Brewing Co. and Colorado-based Avery Brewing Co. have merged with Mahou — the breweries’ parent company — to become Mahou USA.
The company tells us the merger will officially happen Thursday, Jan. 12.
We’re told the merger is the culmination of a business transition that started in 2014.
“Founders and Avery have been working together cohesively for the past two years, and we have consistently found strength within this partnership of brands,” says Mahou CEO Elton Andres Knight. "Combining Founders and Avery with Mahou Imports into Mahou USA will enable us to compete on another level within the marketplace, which will bring a refreshing change as we move through 2023 and beyond.”
Mahou adds the transition will allow its offerings to remain competitive in the craft beer industry, in addition to bringing more products once unavailable throughout much of the U.S.
