Black Friday shoppers got a jump start on their traditional start to holiday shopping, with many retailers opening their doors on Thursday for the bargains. Target let the madness begin at 9 p.m.
“That’s what Thanksgiving Day is all about, we prepare our big dinner with the family , it’s a great time, we look at the ads see what everybody wants, what they like where we’re gonna go, what time we’re gonna start.” Karen Hendrick of Alto said.
The National Retail Federation expects 147 million shoppers to hit the stores throughout the weekend.
“We started at 5 a.m. this morning. We went to Woodland Mall, we started with Penney’s first and then we just hit every store in the mall.” Charlsie Hall of Muskegon said. “It wasn’t bad! The parking lot wasn’t packed um the lines weren’t line, it was as bad, I thought, no one was crazy over the deals.”
While some of the more simple things, like a pyramid of crayons at Target, were wiped out, Karen was surprised to see plenty of big ticket items left.
“There’s a lot of merchandise, just like here, its Target, I used to work at target they used to run out of TVs in the first 30 minutes, they still have every TV back there.”
Retailers rely heavily on November and December, because it makes up for 40 percent of their annual sales.