The joint venture is between Kent Beverage and B&B Beer Distributing Co. and they will form Alliance Beverage Distributing. The network will stretch from Manistee County down to the Indiana state line, and eastward through Mt. Pleasant and Lansing.
Alliance will distribute MillerCoors products in addition to Michigan regional and craft beers, most Michigan wines, Constellation and Treasury wine brands and non alcoholic products like Red Bull.
Kent Beverage and B&B Beer Distributing are both based in Grand Rapids and will co-manage Alliance equally. The main office will be on Chaffee Boulevard.
Combined, both companies employ more than 300 people.