MUSKEGON, Mich.– As each day passes it gets harder and harder for Jessica Heeringa’s family, but one thing that keeps hope alive, the continued out-pouring of support from the community.
Steven Mayes doesn’t know Jessica or her family, he met them just recently at their command center.“I guess it was their pain of not knowing where their loved one is, I mean that`s what drew me to it” said Mayes.
Like so many, since the news of Jessica’s disapperane broke, Mayes knew he had to do something. “That was the thing I didn`t expect a call back really, I was just spit balling out ideas.” He thought, what better way to reach people than the big screen?
Mayes worked with the V.P. of Marketing for Celebration Cinemas over the past week. “He let me know right of the bat that this would be a stretch but he was going to put his all into making it happen and when everybody gets together and does that usually it happens.”
Mayes was sent over a few different ideas for slides until they came up with one. A big and clear picture of the suspect, the van and Jessica.
“My thought is how can it not bring some sort of useful information, somebody knows him, somebody knows where she is.” It’s now being played in every Celebration Cinema in Muskegon and Grand Rapids, during the pre-show before each PG-13 and rated R movie.
“This is the first time I’ve seen it, I got a little choked up. Ya know when your part of something that`s bigger than you, you get a little emotional about it. It’s great to see it up there but more importantly its time to bring her home.”
The ad will run through May 26th and the cost of all this, completely donated by Celebration Cinemas.