‘Pure Michigan’ Hosting Casting Calls Wednesday, Thursday

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7.24 pure michigan ad calder

This still is from a previous Pure Michigan commercial that features Grand Rapids.

GRAND RAPIDS, Mich — If you have that star quality, it may be your chance to shine on national TV. The i Group is holding open casting calls Wednesday, July 24, and Thursday, July 25, for the next “Pure Michigan” commercial.

There aren’t any scripted lines during the audition; you just have to walk, smile and look around on camera while you enjoy the scenery. The casting calls happen from 9 a.m. until 7 p.m. at the Courtyard Marriott in downtown Grand Rapids, located at 11 Monroe Ave NW.

Anyone ages 5 through 55 can try out, and you’re encouraged to wear summer casual dress. If you try out, make sure you’ll be available between Aug. 5 and Aug. 8 for filming. However, you’ll only be needed for one to two days within that range.

If you are selected, you’ll be notified by Aug. 2. Everyone who attends the open call will be kept on file and considered for future ad campaigns.


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