Video: GR Public Schools Hash Tag Battle Appears Inspired By Jimmy Fallon

04-11-14 GRPS Hashtag battle video screen shotGRAND RAPIDS, Mich. (April 17, 20140) — A YouTube video posted by Grand Rapids Public Schools to promote a fitness event features a hash tag battle in Jimmy Fallon style.

The video features Steve Heacock, a senior vice president at Spectrum Health, and GRPS Superintendent Teresa Weatherall Neal writing back and forth via computer to discuss the Jump Jam, a jump rope competition sponsored by Spectrum Health to encourage healthy and fitness among GRPS students.

The video becomes a hash tag battle of the kind popularized by comedy skits by Jimmy Fallon until Grand Rapids Mayor George Heartwell jumps in to say, “Hey, guys — hash tag — get back to work!”

Jump Jam is scheduled for April 19 and is free.


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