ALS Association surpasses $13.3 million in donations from ‘Ice Bucket Challenge’
WASHINGTON D.C.- The ALS Association states that as of August 17, they’ve raised more than $13.3 million nationally, and that the surge in donations is from the “Ice Bucket Challenge” that has swept social media.
As of Saturday, the association had received $11.4 million in donations. On August 11, the association said they had raised $1.35 million nationally from July 29, compared to $22,000 in the same time period in 2013.
“We have never seen anything like this in the history of the disease,” said Barbara Newhouse, President and CEO of The ALS Association. “We couldn’t be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative.”
The surge in donations comes after the “Ice Bucket Challenge” took social media by storm. Once a person is nominated by a friend, people must dump a bucket of ice water over their heads and donate $10 within 24 hours, or donate $100 to the fight against ALS.
Many people then post the video of the challenge through social media outlets.