University of Alabama sorority deletes viral recruitment video due to backlash

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TUSCALOOSA, Ala. –A sorority at the University of Alabama has taken down a recruitment video after receiving a lot of criticism.

Alabama’s Alpha Phi sorority deleted the video, which had garnered 500,000 views on YouTube, along with all of its social media pages.

The video was first criticized in a post on AL.com, which says:

“It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses. It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so…unempowering.”

Some support the video, saying it was meant to be light-hearted and not taken that seriously.

The controversy has not had any negative effects on the school’s recruitment.

The University of Alabama reportedly added 2,261 women to its sorority system, which may be the largest pledge class in the country. However, a spokesperson for the university told AL.com that 214 of those women are minorities.

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6 comments

  • Mike

    The AL.com post is far overstretching their comments. A very small portion (less than 10%) of the film actual contains the content they point out. Seldom are they color coordinated or specifically showing “booty shots”. A very large part of a sorority or fraternity is inclusiveness and community. This video attempts to advertise both of these by having a group of college girls (albeit very attractive) having fun together. If they were all doing homework and lived in a dilapidated house would you even be remotely interested in the sorority? The point of view given in the AL.com article was extremely feminist.

  • Kyle Goodchild

    Only thing i see about the video that makes me worry is the only “non white” people in the video were the black football players….no mexicans, black, asian girls in the sorority…would have liked that. I did not think the video was sexual or exposing or anything…just needed more diversity imo.

  • Vicki Johnson

    Nothing wrong with the video. I’m an old woman…some may call me an old fogie, but not in this case. The girls are beautiful and having fun with each other. Friendship is what I got out of it. The reporter must have been an auburn fan.