Florida Walmart’s 9/11 Coke display sparks outrage

PANAMA CITY, Fla. — People are furious after pictures of a Florida Walmart’s 9/11-themed Coke display began to circulate on Twitter Tuesday afternoon.

Twitter user Shawn Richard Tweeted a picture of the display, which presented Coke Zero in place of Ground Zero and spurred thousands of angry retweets about the beverage company’s marketing ploy.

“We stopped and stared at it like, oh my god,” Richard said, according to BuzzFeed News. “Nobody seemed to be noticing it, it wasn’t very crowded, and I got the feeling that it had just been assembled. So we took some pics and went on our way.”

Orlando Weekly reports the display has been taken down and that Walmart initially approved the design.

In less than two days, the post has more than 2,492 retweets and 4,114 likes.

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  • Cindy

    It never ceases to amaze me that people will get pissed off about marketing tactics only when it doesn’t suit them. I look at this and think “Oh, that’s thoughtful to memorialize 9/11 with a giant display…and a little clever to use the Coke Zero boxes for Ground Zero.” Others see it as tacky marketing. But then I see Victoria’s Secret ads with tons of cleavage and ass cheeks everywhere and I think that’s tacky considering people are still offended by public breastfeeding but find those ads to be acceptable. The simple solution: if you don’t like the marketing, just keep walking and don’t buy the product.If you don’t pay for the advertising, you don’t have a say in the design. If enough people don’t buy, the company will figure out for themselves that it was off the mark and will fix it.

  • Lori Yonkers

    I don’t see what’s so offensive – it seems to be paying homage to 9/11 – I guess some people would get offended over just about anything…. If you don’t like it – you’re free to keep moving, and refuse to buy the product that offends you – it’s that simple…..

  • Truth-fairy

    This is an “outrage”? Why? To most Americans..Yes while this was a tragedy, it was not YOUR tragedy unless you were directly affected by it by losing a loved one or were a survivor- Otherwise, Don’t be so outraged with something that has nothing to do with you! Jmo.

    • Jeff Cleveland

      I am an american!!! I am also a veteran, that has fought for this country!!!
      This was an attack on the UNITED STATES OF AMERICA!!!

      • Samantha

        I think you mean “dumb” and I’m just curious how does not mentioning it being an attack on the U.S make anyone a dumb ass? I come from a family full of military that has fought for this country and I feel like this display was for the fallen soldiers as well as the men and woman that lost their lives that day. I truly don’t see why people are taking offence especially when we do the same thing for many other tragedies to pay tribute to the lives lost. If someone could explain to me what the outrage is all about? It’s a tribute in my eyes but I would like to understand through the eyes of another…