Experience GR launches renovated ‘Beer City Passport’
GRAND RAPIDS, Mich. — Beer lovers have the chance to become a “Brewsader” with the newly renovated beer city passport.
It’s a program organizers with Experience GR say started in October 2015. It allows brewery patrons to get special perks on merchandise from GrandRapidsStore.com and other special offers from local businesses. According to their press release, the second edition passport includes the 9 original breweries featured last version, as well as the recently opened establishments, the Atwater Brewery and the Knickerbocker Brewpub and Distillery.
Below is some of the other breweries featured:
City Built Brewing
Elk Brewing- Comstock Park
Greyline Brewing Co.
Schmohz Brewing Company
Fountain Hill Brewery at GRCC
“The Beer City Passport was a huge success in the first year,” said Janet Korn, CTA, Senior Vice President of EXGR. “We created the second edition to add new craft beer locations and prepare for future breweries. When a new brewery opens, we will announce on our website if they are going to be a part of the Passport. If they are, visitors can go there and collect a stamp on one of the newly included blank pages. Research indicates that craft beer is a popular activity for our visitors. In fact, Longwoods Intl. found that 12% of our tourists come specifically for beer compared to the nations average of 5%.”
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